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Choice Technologies
Brand Identity · Website
CHOICE Technologies provides innovative revenue assurance solutions to electric, gas, and water utilities worldwide. The company provides the leading theft analytics products and services for emerging markets, and its product suite, CHOICE Revenue Intelligence™, is used by 27 electric, gas and water utilities representing more than 100 million customers.
Brand identity. Using a matrix of lines, the new logotype refers to the complexity of utility grids and CHOICE’s sophisticated data analytics products.
Corporate website. The company’s new website references its three major markets — electric, gas and water utilities — and CHOICE’S global presence.
Design Firm
Allemann Almquist & Jones
My Role
Creative Concepts
Web Design
Jan C. Almquist
Project Management
Art Direction
Creative Concepts
Brand Design
Ryan Penn
Web Design Lead
Rich Cossentino
Creative Concepts
Web Design
Web Development
Peter Adams, Edgimo
Web Development